About us

At Coaching Expert Team, we empower organizations and individuals to build collaborative, high-impact cultures where trust, adaptability, and shared purpose drive exceptional outcomes. Our mission goes beyond short-term success. We help shape workplaces where people thrive, leaders grow, and teams consistently deliver value.

Through coaching, leadership development programs, and an agile Way of Work, we ignite meaningful change that strengthens performance, increases engagement, and enables sustainable business results.

For individuals

For companies

Founded in 2018 as a consulting company, we have grown into a globally recognized training and educational provider - trusted by leading international corporations, startups, and individuals.

With a proven track record of impact and consistently high customer satisfaction, we are proud to be a partner of choice for organizations committed to growth.

Our coaching programs are accredited by the International Coaching Federation (ICF).

We design and deliver customized programs tailored to each client's needs, ensuring relevance, practical application, and measurable results.

Our Agile courses provide globally recognized Scrum Alliance certifications, ensuring the highest standards of quality and professionalism.

All our programs and courses provide applicable knowledge that supports leaders and teams in developing skills for working in today's fast-paced business environment.

Our team is made of experienced professionals led by Srdjan Pavlovic , the founder of the Coaching Expert Team.

Our work bridges leadership, coaching, and agility, equipping clients to navigate complexity, lead change, and foster high-performing, resilient teams.

Our Vision

A working environment where people collaborate and inspire each other to create amazing outcomes.

Our Mission

To create positive impact on businesses by integrating innovative and agile approaches, prioritizing people, and fostering commitment, adaptability, and trust.

The way we do business

We actively listen to our clients and customize our approach according to their needs lead by our values:

People First

We believe that every employee deserves maximum commitment. We adapt our approach, inspire, and truly value people and their differences. We are always ready to think outside the box and support the company, thus building long-term trust.

Innovative and Agile

Changing how we do business and develop employees will create a better working environment. Our values are woven into everything we do. Incremental Development Together with our clients, we are improving our business approach step by step and regularly monitoring defined success parameters.

Experience

Experience in business allows us to create our own programs. This way, we can respond to every request and need by creating a tailor-made program.

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What we do?

COACHING

AGILE

DEVELOPMENT

Our clients

We partner with organizations across various industries, from leadership development and cultural transformation to Agile education, team and individual coaching, and custom-designed development programs. With our experience spanning diverse industries and team sizes, from global enterprises to fast-moving startups, we co-create meaningful change with clients committed to growth, collaboration, and long-term impact.

Our clients are:

Forward-thinking companies striving to innovate, adapt, and lead in dynamic markets.
Individuals committed to personal growth and developing teams that inspire and perform at their best.

They seek meaningful change, and we’re honored to support their journey.

ALL CLIENTS

Why are we trusted

"Cooperation with CET and Srdjan was a real pleasure. Years of experience in project management and agile methodologies in work organization that they brought to the project with the company PMI were of great importance to us, for the sake of rapid learning of the organization on self-organization topics. We give our recommendation to all interested companies that want to improve the speed of their projects, testing ideas, to strengthen ties between departments that collaborate on joint initiatives."

Nemanja Petrašinović

Director Consumer Experience South East Europe Philip Morris

"Dear partners from CET showed exceptional flexibility and willingness to deliver a program that best suited our needs. We started from what we want to achieve, and together we created content that supports our idea. Best of all, the effects of the program fully met not only expectations, but also multiplied through the time dimension. Such effects can only be produced by someone who deeply understands the methodology, truly values people and wants to help them in their personal development, and is ready to think outside the box at all times, adapt to changing circumstances and business requirements, and responsibly deliver quality that makes a difference. It's CET."

Violeta Ilinčić

HR and Organization Director AIK Banka,

“Very professional, dedicated and passionate approach to working with clients. Theoretical knowledge is presented in a questionable and concrete way, and the greatest importance of the training is reflected in flexibility, respect for the needs of the participants and guidelines for the practical application of all theoretical concepts in concrete situations at the workplace. Very thorough analysis and good recognition of the organization's needs.”

Gordana Jandrić

HR Manager Playrix RS

"I had the opportunity to work with the team from CET on various programs for the gaming community that we organized at the Nordeus Hub. They were always there when needed, ready to share their knowledge and time with young people and to help them get into professional waters in the best possible way. Thank you once again for that great and selfless support."

Miloš Paunović

Corporate Social Responsibility Specialist Nordeus

"We have been working with the CET team for many years and we started working when we were still a small company. The trainings meant a lot to us in shaping our culture and way of working as well as the way of managing the company. CET is professional and innovative and listens to the needs of participants, providing a personal experience."

Darko Marjanović

Co-Founder and General manager Things Solver - member of Asee

- MAGAZINE -

"BUSINESS COACHING" MAGAZINE

Since its establishment, CET has been publishing the Business Coaching magazine and thus influences the development of coaching culture and agile way of doing business. The magazine is free, published three times a year with the cooperation and support of companies, organizations and individuals.

According to the structure, the readers and authors of the texts are: executive and HR directors, business owners, professional and agile coaches, people who deal with employee development and those who work on their own development. They are mainly from Western countries, America, Germany, the UK, Austria and the Adriatic region.

Regular content also includes reports from the world’s largest conferences in the field of agile business, ICT, Innovation and the Web industry, such as Web Summit, Scrum Alliance Global Gathering, Innovation Europe Summit…

The content of the magazine is inspiring, educational and conceived on the basis of many years of experience of the writers.

Readers about the magazine

"Business Coaching Magazine and the team are representing true experts in Serbian market. Variety and diversity of the content, combined with highly relevant and insightful authors and topics, add real value to Serbian business community. I enjoy very much the innovation and agility of this team, always curios to read new editions and learn from it."

Bojana Vasiljević

Executive director, Human Resources at NCR

"Business Coaching magazine is a smart resource for any agilist who wants to stay current on trends. It’s an enjoyable read and a fantastic place to gain ideas from insightful global leaders."

Carol Miller

Product development & Maintance team at Scrum Alliance

“My first touch with Business Coaching magazine was at the Scrum Gathering in Vienna, where the paper issue was a part of the gift bag. I remember pulling it out and looking inside with admiration and curiosity. Wow, there is a professional magazine dedicated to business coaching? Since then, it’s deeply influenced my approach to business and agile coaching by challenging my thinking models by offering different views from leading world experts. It has provoked me to step above existing boundaries to try unknown and diverse approaches.”

Ozren Crnogorac

Agile Coach/ Scrum Master at One Backlog

"It was fantastic to read articles which are very insightful. Excellent editorial work and fantastic you offer this for free!"

David McThomas

Founder at Coach to Create

"Rich collection of valuable material in the magazine and it's amazing that it's FREE!"

Geoff Watts

CEO at Agile Mastery Institute

"The Business Coaching magazine has succeeded in capturing a broad variety of subjects, written from people with a passion within their subject matter expertise. Articles are showcasing real life diverse examples making this magazine a good digital platform for continued learnings"

Michael Malvebo

Global Talent Manager Telenor Group

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